aj home recipe

[ b r a n d i n g ]

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AJ Home Recipe is a company that caters events as well as runs school canteens in Kuching, Sarawak, Malaysia.

The client gave me creative freedom with this project so I decided to do something simple but still fun and modern as their target audience consists of mostly primary and secondary school children, hence the usage of the fun bubble font as well as the cartoon-style utensils.

I used this turquoise colour as it’s quite a unique and modern colour that attracts attention. The orange is bright and a colour known to accentuate hunger, which I feel is fitting for a food company.