[ b r a n d i n g ]
WTF (Wow That’s Fresh) Durian is a durian store located in Singapore. The client did not have a direction initially but after showing him some examples, he ended showing preference towards logos that were on the quirky and modern side. Hence, I came up with a durian mascot that looks friendly while its thick outlines and the chunky typeface gave it a bold appearance. The mascot has also been used in a repeating pattern on various collateral.
Some collateral that was done for the client include a namecard, disposable glove packaging, the shopfront signage, and marketing banners.
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